{"id":3310,"date":"2025-12-12T13:16:10","date_gmt":"2025-12-12T16:16:10","guid":{"rendered":"https:\/\/wepeople.com.br\/?p=3310"},"modified":"2025-12-12T16:59:31","modified_gmt":"2025-12-12T19:59:31","slug":"por-que-70-das-transformacoes-organizacionais-falham","status":"publish","type":"post","link":"https:\/\/wepeople.com.br\/en\/2025\/12\/12\/por-que-70-das-transformacoes-organizacionais-falham\/","title":{"rendered":"Por Que 70% das Transforma\u00e7\u00f5es Organizacionais Falham?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">O que ningu\u00e9m conta sobre Gest\u00e3o de Mudan\u00e7as, Cultura e o fracasso de bons projetos.<\/h2>\n\n\n\n<p>Toda organiza\u00e7\u00e3o quer evoluir. No papel, a estrat\u00e9gia parece s\u00f3lida, o cronograma est\u00e1 bem montado e a tecnologia foi escolhida. Ainda assim, <strong>cerca de 70% das transforma\u00e7\u00f5es n\u00e3o atingem seus objetivos<\/strong>. O motivo mais comum n\u00e3o \u00e9 o software, nem o budget. \u00c9 a <strong>cultura<\/strong> e a forma como as pessoas vivenciam a mudan\u00e7a.<\/p>\n\n\n\n<p><strong>Baixe agora e descubra como transformar o futuro da sua empresa com intelig\u00eancia e planejamento.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1526\" data-id=\"3312\" src=\"https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/Capa_Ebook-Gestao-de-Mudancas.jpg\" alt=\"\" class=\"wp-image-3312\" srcset=\"https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/Capa_Ebook-Gestao-de-Mudancas.jpg 1080w, https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/Capa_Ebook-Gestao-de-Mudancas-212x300.jpg 212w, https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/Capa_Ebook-Gestao-de-Mudancas-725x1024.jpg 725w, https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/Capa_Ebook-Gestao-de-Mudancas-768x1085.jpg 768w, https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/Capa_Ebook-Gestao-de-Mudancas-8x12.jpg 8w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div role=\"main\" id=\"ebook-gestao-da-mudanca-o-que-ninguem-te-conta-479bc0b50262b9ec3ca2\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('ebook-gestao-da-mudanca-o-que-ninguem-te-conta-479bc0b50262b9ec3ca2', 'null').createForm();<\/script>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O problema invis\u00edvel por tr\u00e1s da transforma\u00e7\u00e3o<\/h2>\n\n\n\n<p>O problema invis\u00edvel por tr\u00e1s da transforma\u00e7\u00e3o<\/p>\n\n\n\n<p>Projetos de mudan\u00e7a costumam ser planejados com precis\u00e3o t\u00e9cnica. Por\u00e9m, transforma\u00e7\u00e3o real acontece quando <strong>comportamentos mudam<\/strong> \u2014 e isso depende de cren\u00e7as, h\u00e1bitos, incentivos e sinais do dia a dia.<\/p>\n\n\n\n<p>Em outras palavras: <strong>cultura \u00e9 o \u201csistema operacional\u201d da empresa<\/strong>. Ela pode acelerar a estrat\u00e9gia ou puxar o freio de m\u00e3o. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Quer aprofundar?<\/strong> Baixe o e-book completo e veja como estruturar a gest\u00e3o de mudan\u00e7as de ponta a ponta (cultura, lideran\u00e7a e ado\u00e7\u00e3o).<\/p>\n\n\n\n<p><strong>Leia tamb\u00e9m:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/wepeople.com.br\/en\/solucoes\/cultura-e-gestao-da-mudanca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solu\u00e7\u00e3o &#8211; Cultura e Gest\u00e3o da Mudan\u00e7a<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/wepeople.com.br\/en\/2025\/01\/30\/gestao-de-mudancas-processos-e-pessoas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artigo &#8211; Gest\u00e3o da Mudan\u00e7a Sist\u00eamica<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O que ningu\u00e9m conta sobre Gest\u00e3o de Mudan\u00e7as, Cultura e o fracasso de bons projetos. Toda organiza\u00e7\u00e3o quer evoluir. No papel, a estrat\u00e9gia parece s\u00f3lida, o cronograma est\u00e1 bem montado e a tecnologia foi escolhida. Ainda assim, cerca de 70% das transforma\u00e7\u00f5es n\u00e3o atingem seus objetivos. O motivo mais comum n\u00e3o \u00e9 o software, nem [&#8230;]","protected":false},"author":7,"featured_media":3313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23,7],"tags":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook-cultura-e-gestao-da-mudanca","category-todos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por Que 70% das Transforma\u00e7\u00f5es Organizacionais Falham? - WePeople<\/title>\n<meta name=\"description\" content=\"Descubra por que a cultura trava projetos e como a gest\u00e3o de mudan\u00e7as reduz resist\u00eancia, acelera ado\u00e7\u00e3o e sustenta resultados no p\u00f3s go-live.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wepeople.com.br\/en\/2025\/12\/12\/por-que-70-das-transformacoes-organizacionais-falham\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por Que 70% das Transforma\u00e7\u00f5es Organizacionais Falham? - WePeople\" \/>\n<meta property=\"og:description\" content=\"Descubra por que a cultura trava projetos e como a gest\u00e3o de mudan\u00e7as reduz resist\u00eancia, acelera ado\u00e7\u00e3o e sustenta resultados no p\u00f3s go-live.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wepeople.com.br\/en\/2025\/12\/12\/por-que-70-das-transformacoes-organizacionais-falham\/\" \/>\n<meta property=\"og:site_name\" content=\"WePeople\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T16:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T19:59:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wepeople.com.br\/wp-content\/uploads\/2025\/12\/gestao-da-mudanca-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Claudia Costa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudia Costa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wepeople.com.br\/2025\/12\/12\/por-que-70-das-transformacoes-organizacionais-falham\/\",\"url\":\"https:\/\/wepeople.com.br\/2025\/12\/12\/por-que-70-das-transformacoes-organizacionais-falham\/\",\"name\":\"Por Que 70% das Transforma\u00e7\u00f5es Organizacionais Falham? 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